in-n-out.com/)is perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all, although it does include general links about the company's history and menu. It primarily creates interest about the regional California chain through old-fashioned images of burgers and fries, stressing the customized, all-natural nature of the good food offered at the stores. Map the 7Cs for salon.com. Do the same for the New York Times website. How do these maps differ? How are they similar? Now map the 7Cs for a retail site, such as buy.com. Compare the three maps.

Salon.com

Cost: A relatively low cost, functional website. Information available to all surfers.

Convenience: Easily searchable.

Communication: News headlines well-displayed.

Community: Surfers can post reactions to various articles online.

Coordination: Site fairly easy to surf and coordinated between different sections.

Customization: Little customization allowed for various users.

Collaboration:...

Most recent information available to all registered surfers, charges fee for premium material and archived articles.
Convenience: Searchable, although link to search engine difficult to find.

Communication: News headlines well-displayed.

Community: Surfers can post reactions to various articles online if they are registered (registration is free).

Coordination: Links to other articles, plus articles of interest, frequently emailed articles, etc.

Customization: Customization allowed for various users, different topic headings for same articles to allow for greater accessibility.

Collaboration: Articles contain hypertext links to Times articles and sites all over the web that might be of interest to readers

Buy.com

Cost: A relatively low-cost, functional website -- discounted offers proclaimed on a frequent basis. Information available to all